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Kajabi Alternatives for Developers: Cost at Real Revenue (2026)

systeme.io, Teachable, Thinkific and Podia priced against Kajabi at $2k and $10k a month, plus what each one drops from Kajabi's bundle.

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Illustration: Masthead Lab

Our picks

Our pick

Best for email, funnels and courses in one cheap tool

Free up to 2,000 contacts; paid from $17/mo (Startup)

Visit systeme.io
Also great

Best for course businesses that want a full LMS

30-day free trial; paid from $54/mo (Basic)

Visit Thinkific

Also covered: Podia

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Kajabi Alternatives for Developers: Cost at Real Revenue (2026): comparison
ToolPricingFree planPaid fromPrice at 10k subsPaid subscriptionsAutomationsAPICustom domainTransaction feeEmail marketing built inCommunityLink
systeme.ioEmail, funnels and courses in one cheap toolFree up to 2,000 contacts; paid from $17/mo (Startup)Up to 2,000 contacts$17/mo$47/mo (Webinar)Visit
TeachableSelling online courses7-day free trial; paid from $39/mo (Starter)$39/mo7.5% (Starter)Visit
ThinkificCourse businesses that want a full LMS30-day free trial; paid from $54/mo (Basic)$54/moGrow plan and up0% (Thinkific Payments); 5% via Stripe on BasicVisit
PodiaSimple storefront for courses and downloads14-day free trial; paid from $42/mo (Mover)$42/mo5% (Mover)Visit

If you want what Kajabi bundles (courses, funnels and unlimited email) for less, systeme.io is the closest match. Its $17/mo Startup plan covers 5,000 contacts and 5 courses with 0% transaction fees, against $179/mo for Kajabi Basic. If you’re selling a programming course, Teachable is the better pick for the course itself, because it has a built-in code block. Either way, budget for the parts of Kajabi’s bundle you lose.

We haven’t run a business on any of these. The numbers come from each vendor’s pricing page and help docs, fetched on 2026-10-12 and listed at the bottom. Kajabi isn’t an affiliate partner of ours. Its pricing page is here.

What Kajabi actually costs

From Kajabi’s pricing page:

Basic Growth Pro
Monthly billing $179/mo $249/mo $499/mo
Annual billing $143/mo $199/mo $399/mo
Products 5 50 Unlimited
Contacts 2,500 25,000 100,000
Fee if you use a third-party processor 2% 1% 0.5%

Marketing emails, funnels and landing pages are unlimited on every plan. Kajabi Payments (US) costs 2.9% + 30¢ on Basic, slightly less on higher plans. Extra contacts cost $125/mo per 25,000. Every plan has a 30-day money-back guarantee.

That’s the bar to beat: $179/mo for up to 5 products and 2,500 contacts, or $249/mo once your list passes 2,500.

How we chose

Developers and indie makers usually have a few products, a list in the low thousands, and revenue that’s real but not huge. So we priced every tool for one scenario: up to 5 products, about 2,000 contacts, at $2,000/mo and $10,000/mo in revenue, on monthly billing. Each platform uses its own payment processor, so card processing (about 2.9% + 30¢ everywhere) is roughly the same across the board and left out.

Cost at $2k and $10k a month

Tool and plan Platform cost at $2,000/mo Platform cost at $10,000/mo Saved per year vs Kajabi Basic
Kajabi Basic $179 $179 —
systeme.io Startup $17 $17 $1,944
Thinkific Basic (Thinkific Payments) $54 $54 $1,500
Podia Shaker $84 $84 $1,140
Teachable Builder (Teachable Payments) $89 $89 $1,080
Teachable Starter ($39 + 7.5%) $189 $789 Costs more

Two things stand out:

What you give up

These are the parts of Kajabi’s bundle that each alternative drops or limits:

Kajabi includes systeme.io Teachable Thinkific Podia
Unlimited marketing email Unlimited emails on all plans Built-in email; limits not stated on pricing page Email automation on all plans; limits not stated Capped: 100 / 500 / 1,000 subscribers
Funnels and landing pages Yes: 10 funnels on Startup, 50 on Webinar Not a funnel builder Not a funnel builder Not a funnel builder
2,500 contacts (Basic) 5,000 on Startup Unlimited students 10,000 current students Unlimited customers
Community Not shown on pricing page Builder and up 1 on Basic Included on all plans

The Podia email cap is the gotcha most Kajabi-alternative lists skip. With 2,000 contacts, even Podia’s top plan (1,000 email subscribers, $150/mo) doesn’t hold your list. In practice that means running Podia alongside a separate email tool, for example Kit, whose free plan covers up to 10,000 subscribers but excludes automated sequences.

The alternatives, ranked

1. Our pick

systeme.io

Best for email, funnels and courses in one cheap tool

Pricing: Free up to 2,000 contacts; paid from $17/mo (Startup)

What we like

  • Free plan with 2,000 contacts, 1 course and 1 custom domain
  • 0% transaction fees on all plans
  • Courses, funnels and email in one tool

Watch out for

  • Free plan allows only 1 automation rule
  • 10,000 contacts requires the $47/mo Webinar plan

Closest like-for-like replacement, at a fraction of the price. Funnels, unlimited email, courses and a custom domain are all in one tool, with 0% transaction fees on every plan. At 10,000 contacts it’s $47/mo (Webinar plan, which adds evergreen webinars), against $249/mo for Kajabi Growth. The Free plan (2,000 contacts, 1 course, 500 students) is enough to rebuild one funnel and see whether you’d miss Kajabi. The downside for developers is that the pricing page says nothing about custom code, video hosting limits or API rate limits. Check those before you migrate a course that depends on embeds.

systeme.io pricing page
systeme.io pricing page, captured 2026-10-13. Prices change; check the live page.
2. Runner-up

Teachable

Best for selling online courses

Pricing: 7-day free trial; paid from $39/mo (Starter)

What we like

  • 0% Teachable fee on Builder and up with Teachable Payments
  • Built-in email marketing
  • Public API with OAuth

Watch out for

  • 7.5% transaction fee on Starter
  • Community not included on Starter
  • No free plan

Best for developers whose main product is a course, especially a programming course. Teachable’s Code Example block shows read-only code with a language dropdown that covers JavaScript, TypeScript, Python, Go, Ruby, PHP, Java and more (not Rust, C/C++ or shell). Builder at $89/mo has 0% platform fees on Teachable Payments and up to 10 products. What it isn’t is a funnel or marketing suite. Expect to bring your own landing pages, or keep them on the site you already have.

Teachable pricing page
Teachable pricing page, captured 2026-10-13. Prices change; check the live page.
3. Also great

Thinkific

Best for course businesses that want a full LMS

Pricing: 30-day free trial; paid from $54/mo (Basic)

What we like

  • 30-day free trial
  • Custom domain and email automation on every plan
  • Communities included (1 on Basic)

Watch out for

  • No free plan
  • API and webhooks only on Grow ($219/mo) and up
  • 5% fee on Stripe payments on Basic (2% Start, 1% Grow); 0% with Thinkific Payments

Cheapest fee-free course platform, with a 30-day trial to migrate in. Basic is $54/mo with Thinkific Payments, and the plan includes a community and email automation. Watch two costs. First, if you keep your own Stripe account, Thinkific adds a 5% gateway fee on Basic (2% on Start, 1% on Grow). Second, embedded interactive content, advanced HTML/CSS and the API sit on Start ($109/mo) and Grow ($219/mo).

Thinkific pricing page
Thinkific pricing page, captured 2026-10-13. Prices change; check the live page.
4. Also great

Podia

Best for simple storefront for courses and downloads

Pricing: 14-day free trial; paid from $42/mo (Mover)

What we like

  • Email marketing, community and custom domain on all plans
  • No Podia transaction fee on Shaker and up

Watch out for

  • 5% transaction fee on Mover
  • Email capped at 100 subscribers on Mover
  • No free plan

Simplest storefront for courses plus downloads, but a weak Kajabi replacement if email drives your sales. Shaker ($84/mo) removes Podia’s transaction fee and adds Zapier and an affiliate program. Its 500-subscriber email cap means most people leaving Kajabi will need a separate newsletter tool. Ranked last for that reason, not because the storefront is bad.

Podia pricing page
Podia pricing page, captured 2026-10-13. Prices change; check the live page.

When to stay on Kajabi

Staying is the honest answer if most of these are true:

Migration gotcha: plan your next exit too

Whichever platform you move to, don’t expect to leave it easily later. Teachable says it has no “native feature that allows you to export a course as a single unit”. Thinkific says it doesn’t offer exporting “an entire course… as one file”, and has no bulk video download. Both export student lists as CSV, but lesson text is copy-and-paste. Keep lesson source in a git repo and master videos in your own storage, so the next move is a re-upload and not a rescue.

Decision rule

FAQ

Is there a cheaper alternative to Kajabi with the same features? systeme.io is the closest. It bundles funnels, unlimited email and courses from $17/mo (free up to 2,000 contacts), against $179/mo for Kajabi Basic. Check custom code and video limits yourself, since its pricing page doesn’t cover them.

Does Kajabi charge transaction fees? On Kajabi Payments you pay processing only (2.9% + 30¢ in the US on Basic). If you use a third-party processor, Kajabi adds 2% on Basic, 1% on Growth and 0.5% on Pro.

Is systeme.io really free? There is a free plan: 2,000 contacts, 3 funnels, 1 course, 500 students, 1 custom domain and 1 automation rule. Paid plans start at $17/mo.

Can I move my Kajabi course to Teachable or Thinkific? Yes, but expect to re-upload videos and paste lesson text. Plan for the same manual work if you ever leave those platforms too.

Sources (10)
  1. https://kajabi.com/pricing
  2. https://systeme.io/pricing
  3. https://teachable.com/pricing
  4. https://www.thinkific.com/pricing/
  5. https://www.podia.com/pricing
  6. https://kit.com/pricing
  7. https://support.teachable.com/en/articles/11682455-add-lesson-content
  8. https://support.teachable.com/en/articles/12053250-how-to-export-school-content-and-data
  9. https://support.thinkific.com/hc/en-us/articles/22383950439575-Third-Party-Payment-Gateway-Fee-FAQ
  10. https://support.thinkific.com/hc/en-us/articles/360056548394-Can-I-export-my-course

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